As the modern business world shifts, it is imperative to strengthen customer relationships for company success. Although Customer Relationship Management (CRM) systems are essential in organizing customer interactions, their performance relies on the accuracy and quality of the data they possess. That’s why ParseHub has become an invaluable tool; allowing users to quickly and easily scrape web content without compromising precision or reliability.
In fact, with the help of ParseHub Plus, enterprise businesses can gain valuable customer data from multiple online sources and use it to improve their CRM systems, making them more profitable. In this blog post, we will be showing you three ways in which ParseHub can enhance your enterprise’s customer relationships, and sales by monitoring and improving customer engagement and satisfaction.
Expanding ICPs with Rich Data
To guarantee an effective customer relationship management strategy, creating a comprehensive customer profile is essential. ParseHub can assist by scraping available data from social media profiles, online forums and review websites; ultimately providing you with a deeper understanding of clients’ habits and needs. You can find customer intents while they are in their research stage, allowing you to close a sale easily. All that information can be seamlessly integrated into your CRM system, allowing marketing and sales teams to create impactful strategies and initiate personal experiences that customers value highly.
Identifying Opportunities for Upselling
By leveraging ParseHub to monitor customers’ interactions and feedback across the web, you can identify new opportunities for upselling or cross-selling. Detailed analysis of customer comments clarifies patterns and trends that could indicate intent in making more purchases. Additionally, this data can be incorporated into a CRM system so that your sales team can have more information when personalizing offers to clients, boosting revenue through stronger relationships. ParseHub Plus can conduct large-scale e-commerce web scraping for you, which can be useful to monitor prices and make better pricing decisions. Finally, you can use machine learning, as other enterprise companies do, to provide targeted product recommendations and pairings.
Monitoring Sentiment and Brand Reputation
To successfully manage customer interactions, it’s crucial to recognize your customer’s sentiments and perceptions of your brand. ParseHub is the perfect tool for uncovering data from online reviews, social media posts, as well as other user-generated content which gives a wide picture of how customers feel about you. You can even use our web scraper for SEO monitoring and backlinks, to find websites where your brand is linked. When this valuable information is incorporated into your CRM system with just one click, your team will be able to quickly respond to customer issues or complaints, and capitalize on positive sentiment that builds loyalty and advocacy towards your brand.
That brings us to our next point, the best free CRM for your business.
Best Free CRM Tool
Moment is the best free CRM on the market. It includes many tools in a single cloud application, reducing your need for multiple subscriptions or separate services. Moment comes with a free live chat, unified inbox, session recording, message and email automation, and much more! You can try Moment without the use of a credit card and can utilize ParseHub to input customer big data into your CRM, making an enriched central repository for your sales and marketing team.
Managed Web Scraping
Although you can script your own web scraper, there are many obstacles and roadblocks in enterprise web scraping. There are even legal and ethical issues your business may need to consider. The benefit of working with an enterprise and managed web scraping team, such as ParseHub is all your data sourcing, scraping and validation is done by web scraping experts!
ParseHub Plus will ensure only the most accurate and quality data, which can be used in your customer relationship management tools, lead generation, market research and much more.
Book your free call with ParseHub Plus today and get your free sample data export!