Large-scale web scraping and data harvesting are essential parts of any enterprise business looking to improve its sales and marketing performance. Many corporations use large-scale web scraping to conduct research, analyze sentiment, make better business decisions, and most importantly generate leads. By generating more leads from scraping the web, your company can increase its outreach efforts, such as cold emailing and calling, to generate more sales in the new year.
Enterprise businesses utilize web scraping on many different websites, especially directory websites when it comes to sales and lead generation efforts. In this blog post we will discuss why you should increase sales during these uncertain times, how web scraping can assist you with sales, the websites you should scrape to increase your sales and finally how a managed web scraping service can help!
Increasing Sales in Uncertain Times
With an impending recession, it’s important to double down your sales and marketing efforts and improve your strategies to remain competitive in the market. There are many ways you can improve your enterprise sales in 2023, such as improving the quality of your offerings, improving your sales processes, fine-tuning your sales funnel and much more. You can legally scrape large amounts of financial data to conduct market research and make better sales decisions. By having a bigger picture of the customer and product landscape, your business can position itself as the top choice, compared to its competitors. Another way of doing this is with enterprise price monitoring, which can assist your business in pricing its products and services at the most competitive and optimal values.
Now that we know why it’s important to increase your sales during the recession, we will now discuss how web scraping can help you hone your prospecting, lead generation and ultimately sales.
How Can Web Scraping Assist With Sales?
There are many ways web scraping can help increase your sales; especially when it comes to lead generation. By web scraping thousands of leads off the internet, your business can prospect for more potential customers, and generate more sales, especially if you’re a B2B business. Web scraping makes businesses more profitable, as data is extremely valuable and can be used to increase the number of meetings and leads your business receives. In the next section of this post, we will discuss the different websites you can scrape to generate more leads. Aside from generating leads, enterprise web scraping can be used for market research, which can improve your competitiveness in the marketplace.
You can also improve your enterprise data strategy with web scraping, which will ultimately improve your business as a whole and therefore your sales. By having an optimized pricing, marketing and sales strategy, your business will improve its conversion, retention and lifetime value stats, which will increase yearly sales. Many businesses also use enterprise web scraping for machine learning, which can increase sales, as seen with algorithms that upsell closely related products on eCommerce websites.
Websites You Should Scrape To Increase Sales
The main websites you should scrape to increase sales are going to be directory websites, especially if your business is B2B. Unfortunately, B2C companies will not find their clients on directories, however, they can still use web scraping to find partners, affiliates, sponsors and influencers, which definitely increase sales.
One great website to scrape is YellowPages, as it’s a directory of businesses which you can search with different keywords and locations. If your business provides marketing services to plumbing companies in New York, you can easily enter these parameters and scrape them for your lead generation outreach.
You can even scrape Google search result pages, and Google Maps, which provide similar results, if not more than YellowPages. Ultimately, the websites you should scrape leads from depend on your business. Using a managed web scraping service can help you with finding data sources, which we will discuss now.
Managed Web Scraping for Enterprise Sales
Your business can conduct its own web scraping, using a programming language such as Python. However, it’s not recommended as websites constantly change and there is a lot of coding and testing required when it comes to complicated web scraping projects. There are many obstacles in enterprise web scraping, which is why ParseHub Plus, the managed, enterprise department of ParseHub assists a number of enterprise clients with their large-scale web scraping. ParseHub Plus ensures all enterprise web scraping is done legally and ethically, so your business can reap the benefits of web scraping, without any ‘blackhat’ methods or legal repercussions.
Finally, when working with ParseHub Plus, your web scraping is managed for you from the sourcing to the scraping and even testing. Your dedicated manager will manually test the exported data with custom scripts to ensure the validity of your data!
Ready to take your enterprise sales and lead generation to the next level?
Book a free call with ParseHub Plus, and get your free sample data export!