Reddit is the world’s most popular news aggregator and discussion forum. It is the ninth most popular website in the world; over 20% of America’s population regularly visits the social media platform. The great thing about Reddit is that there is a “subreddit” or community for everything! And if it does not exist, you can easily create one and populate it. In fact, many corporations such as Nordstrom, Ford and Redbull use Reddit to share news, announcements and even provide customer support!
There are many well-known use cases of marketing on Reddit, such as having a brand subreddit to build a community and even investing in Reddit ads, which many companies do. Another creative Reddit marketing tactic is doing AMAs (ask me anything), which is a direct Q&A session right within a verified Reddit post. Many leading figures and businesses have done AMAs, such as Bill Gates and SpaceX.
In this blog post, we will discuss some ways your business can use web-scraped data from Reddit, the ways it will improve your business and how ParseHub Plus can help you with large-scale web scraping.
Market and Trend Research
Reddit has over 3 million subreddits, which are communities that discuss a certain topic. Because of the vast majority of information available for any sort of topic, market research and trend analysis are easy to conduct in these public communities. Rather than relying on current trends, such as recent news, specific subreddits can be scraped directly from the source, and the topics do not necessarily need to be trending. Therefore, we can see a lot of flexibility when it comes to scraping Reddit data for market and trend research.
Topics and comments can be sorted by the popularity of “upvotes”, which can then be filtered within a certain time period, such as the day, week, month or year. This Reddit feature is great for scraping highly relevant and agreed-upon data, since the posts and comments are the highest rated/upvoted, by the community itself!
ParseHub Plus can help you scrape large amounts of data on Reddit for your market research and trend analysis. ParseHub will take care of all your scraping, and includes your own dedicated account manager; which will ensure the most accurate and targeted scraped data. Since Reddit has so many topic-specific subreddits, it is the best platform to get data from laser-targeted audiences.
Sentiment Analysis
Scraping social media is a great way to conduct sentiment analysis. By extracting the thoughts and comments of a specific audience, or subreddit, you can get a general sentimental consensus on a product, service or brand. For example, if your company has released a product, you can scrape Reddit to find the general opinion about it. By tuning into the thoughts of your customers, you can improve your product or service further, to ensure continuous growth, sales and customer retention.
Frustrated customers are usually more vocal about their experience compared to happy customers. Therefore, not only can you easily see the flaws in your product, service or brand, but you can also reply to these customers directly on Reddit as well. Many companies use social media as a customer service tool, which improves your business’s omnichannel customer service efforts.
Once again, ParseHub Plus can help you gather sentiment around your brand, products, services or even competitors, to further improve your business strategy.
Increase Revenue
The most important benefit of using big data is the fact that it directly impacts and increases your enterprise’s revenue; especially when the data is hyper-targeted for your business. By tapping into targeted Reddit subreddits and data, you can optimize your product, service and brand, as discussed earlier. By analyzing comments and posts relevant to your business or operations in real-time, you can make pivots to improve your business in a timely manner.
Data is often referred to as the “new oil”, and it’s true. The most profitable businesses are the ones with the most valuable data. By having access to industry-specific scraped Reddit data, you will be able to greatly increase your sales. By having scraped customer data, their opinions on your pricing and the quality of your offerings, you can make informed business decisions and increase your revenue like never before!
Concluding Thoughts
Many corporations advertise and engage with their audience on Reddit, but most of them do not scrape Reddit for their market research, sentiment analysis and other big data needs. As subreddits are hyperfocused communities within the social media platform itself, valuable targeted data can be easily extracted. This is unlike other social media platforms that rely on hashtags and tagged mentions, which makes targeted data much harder to find.
By having thousands of posts and comments scraped from multiple relevant subreddits and communities, your enterprise business will improve its business strategy, product, service, brand and reputation. The applications of scraping social media, especially Reddit are endless. And although scraping social media may be a hefty task, our team will help you every step of the way, with continuous support, account management and data verification.
If your business requires big data, visit ParseHub Plus to book a call and get your free data export!
Happy Scraping! 👨💻
