Search engine optimization, or SEO for short, is the strategy of increasing your webpage’s rank higher on search engine result pages, also known as SERP. There are many methods of increasing your ranking compared to your competitors, so you can get onto the first page, or first non-sponsored link for your desired keywords. The recommended methods are organic, or whitehat, which means they are acceptable by Google’s algorithms and guidelines. Greyhat or blackhat methods, such as buying backlinks, page views and spamming your webpage into blog comments are not recommended and will lead to a Google Penalty.
The best methods of SEO and growing your ranking include conducting keyword research, writing informative articles, organically building your backlinks and guest posting on other similar websites. With all the effort going into your SEO, you should also track your progress and competitors. There are many tools to track your own SEO, in fact, Google’s Search Console can help you out with reporting. However, when it comes to tracking competitors and other keywords, it is much harder.
Many enterprise companies use web scraping for their business operations, from big data, machine learning, analysis, market research and even SEO monitoring. In this blog post, we will discuss the importance of SEO for an enterprise business, what enterprise web scraping is, how web scraping helps with SEO monitoring and how to web scrape for competitor research.
Why SEO Is Important for Enterprise Businesses
SEO is important for any business, especially enterprise businesses that are on the top of the food chain. Although enterprise businesses have larger advertising budgets to sponsor themselves onto the top of Google’s SERP, having a high organic rank can save you thousands or millions of dollars a month. Also, many users are self-trained throughout time to overlook and scroll past the first set of links which they know are ads. Therefore, having your website ranked high compared to your competitors gives you a big advantage. Having high-ranking landing pages and blog posts on your desired targeted keywords will increase your traffic and thus your profits, compared to lower-ranking competitors.
Aside from free traffic, putting more effort into your SEO ultimately improves your domain authority and the trustworthiness of your website. The more informative content you have on your website the more likely you are to attract leads. The more DA your business has, the more websites will link to you, which organically increases your backlinks as well, which is a huge SERP ranking factor.
What is Enterprise Web Scraping?
Enterprise web scraping is similar to regular web scraping, however, it is usually conducted by corporations who want to scrape large amounts of data, also known as big data. Enterprise web scraping deals with harvesting large amounts of public data legally and ethically, and then using that data for various business use cases.
The main goal of enterprise web scraping is to gain insights, and data to increase profitability and improve strategy. We will discuss next how enterprise web scraping can help your business monitor and gain insights about its SEO ranking and competitors.
How Web Scraping Helps With SEO Monitoring
As discussed earlier, enterprise web scraping helps optimize a corporation’s data strategy. Having data about your SEO, your competitor’s SEO and your overall ranking over a range of time are imperative for SEO strategy. Scraping thousands of keywords and URLs in your desired SERP, such as Google’s, allows you to gain insights into your current standing compared to competitors.
Web scraping for SEO is an effective and efficient way to gather insights on your target keywords and currently indexed pages. By having the SERP and SEO big data of your webpage(s) and competitors, you can better strategize your SEO efforts and even optimize previous pages to rank higher. Monitoring your ranking on a consistent basis will solidify your top result ranking, throughout search algorithm updates and your competitor’s ongoing efforts to surpass you. ParseHub Plus directly helps you with your enterprise web scraping, with a dedicated manager which will handle all your big data and SEO monitoring needs.
Bonus: Web Scraping for Market Research
Enterprise web scraping can be used to monitor your SEO and competitor’s SEO, but it can also help you with large-scale market research as well. By scraping SEO statistics and monitoring the URLs of highly ranked pages within the scope of your chosen keywords, you can gain more insight into the market; and rank higher on SERPs.
Enterprise web scraping can be used to scrape many different trends, such as sentiment, pricing and topics in general. By scraping trending topics, you can shift your content and marketing to gain traffic from the trend. By having scraped prices you can make better pricing decisions and create strategic offers. Finally, by having the general sentiment in a market, your enterprise business can strategically make the next best move.
In the end, SEO is very important for any business that wants to increase its organic traffic and rank on SERPs. Conducting proper keyword research, writing engaging and informative content and building organic backlinks are some of the best whitehat strategies for building your domain authority. Monitoring your SEO can be done using enterprise web scraping, which can also give you insights into your competitor’s SEO and into trends of the market in general.
Your business can dedicate some of your employees to web scraping, however, there are many obstacles in enterprise web scraping. When you work with ParseHub Plus, you will have your own dedicated manager, which will take care of all your web scraping needs. This includes the sourcing of data, daily monitoring, and even verification of data to ensure the most accurate scraped data.
Book a call with ParseHub Plus today, and get your free sample data export!
Happy Scraping! 👨💻