Web scraping has become a popular skill to learn as it allows you to gather the right data efficiently and effectively.
Many business owners, marketers, and data scientists will use web scraping tools for:
- Market research
- Competitor research
- Product development
- Lead generation
- Scraping the Latest Industry News
- Much more
We’ll go over how you can use web scraping to monitor and improve your brand reputation and the steps you should take once you have scraped the data.
Choose a web scraping tool or web scraping service
There are many great options for web scraping tools and services you can use to scrape your reviews and monitor/fix your brand reputation.
You should find one that fits your business needs and budget. Some of these web scrapers are free to use and others will charge you for premium features.
Scrape your online reviews
Once you’ve selected a web scraper or company, you can scrape your online reviews!
Whether you’re a small business or a large tech company, many websites allow customers to review their experiences with your brand. You can scrape these reviews, export them into a spreadsheet, and then filter your reviews accordingly.
You can scrape your reviews on Amazon, Yelp and other local directories to see what your customers like and dislike about your business.
Note: You can check out this tutorial on scraping Capterra reviews, where your business may be listed.
Scrape your mentions
Many customers will share both good and bad experiences on social media. You can scrape social media posts from past and current customers to see what they’re saying about your brand.
One way you can do this is to search for your brand on a social media platform like Twitter, then scrape the tweets that pop up.
Categorize your data
To truly understand what people are saying about your brand, you should figure out a way that will allow you to understand what your customers are saying about you. Besides, what’s the point of extracting data if you don’t understand it?
Most web scraping tools and services will allow you to export your data into CSV/ Excel file, JSON file, or even an API.
Once you have your exported data, filter your reviews to find keywords like price, customer service, usability etc.
You can also sort your reviews by how high the rating was. You can sort them from lowest to highest.
Create and implement a plan
Now that you have a solid foundation of what your customers like and don’t like, take the time to create a plan! Do you need to improve your customer service? Maybe your website needs to be updated. Whatever it is, take the time to properly plan and reassess both your business and marketing plan, and make adjustments accordingly.
Rinse and repeat!
Once you’ve made the adjustments to your business, you should repeat this process after a few months! You should be able to see an improvement in reviews and online mentions! If not, you may need to go back to the drawing board and see what else you can improve.
Closing thoughts
Business owners can use web scraping for many different reasons, but one use that gets overlooked is using it to help with your brand reputation.
Scrape your reviews from online directories, review websites, and your mentions from Twitter to see the areas that need improvement!
If you’re looking for a reliable web scraping service, then Parsehub Plus is the best choice! Check out our web scraping services and book a call to talk to us. We offer 1-on-1 support with the same staff that builds and maintains the ParseHub web scraper.
P.S. You can also use a CRM to protect your brand reputation!
